AYAL ASRAF



creative media director





מבין לקוחותי :



שמי אייל אסרף, מהררית שבגליל העליון.
התחלתי את דרכי בתחום המדיה בשנת 2007 כשפתחתי אולפן הקלטות בתל אביב שמהר מאוד גדל לבית פוסט והפקת מדיה לעולם הפרסום והמוסיקה הישראלית.
מבין האלבומים שהפקתי היו לריטה, עברי לידר, איפה הילד, ירמי קפלן ועוד, הפקתי מוסיקה להישרדות, מאסטר שף, השיר שלנו ועוד, ולאחר מכן הפקה מלאה של פרסומות רבות, חסויות וסרטים קצרים לעולם הפרסום והטלוויזיה, בארץ ובעולם.
בשנת 2012 עשיתי שינוי מהתחום לטובת צילום אופנה, פתחתי סטודיו לצילום וידאו וסטילס והקמתי חברת הפקה וניהול מדיה בשם ADVER.
ולבסוף נכנסתי כשותף במשרד יח״צ בתחום הלייף סטייל והאופנה בשם ״ציפי רומנו גרופ״ ומילאתי תפקיד של ארט דירקטור עד שעברתי לגליל.

היום, אני מלווה עסקים חדשים / קיימים, בכל מה שקשור למיתוג, הפקה ויצירת מדיה.
קריאטיב והפקה, מוסיקה וסאונד, וידאו וסטילס, גרפיקה ואינטרנט.
תכנון והקמת הנראות שלכם ברשת ויצירת מאגר חומרים שישרת את צוות הקידום במכירות, בניית התדמית והפרסום הכללי.

מוזמנים ליצור קשר דרך הקישורים המצורפים מטה :)



My name is Eyal Asraf, from Hararit in the Galilee.

I began my journey in media in 2007 when I opened a recording studio in Tel Aviv that quickly grew into a post and media production house for the Israeli advertising and music industry.

Among the albums I produced were for Rita, Evri Lider, Where is the boy, Yermi Kaplan and more...

I produced music for survival TV Series, Master Chef, Our song and many more, and moved up to full production of many commercials, sponsorships and short films in the world of advertising and TV, in Israel and around the world

In 2012 I took another step up from that field in favor of fashion photography, opened a studio for video and still photography and founded a media production and management company called ADVER.

By the end of my time in TLV I was a partner in a PR office in the field of lifestyle and fashion called "Zipi Romano Group" and held the position of Art Director until I moved to the Galilee.


Today, I accompany new / existing businesses, everything that related to branding, production and media creation. Creative and Concepts, Music and Sound, Video and Photo, Graphics and Internet.

Planning and establishing your online visibility and creating a database of the best materials of you, that will serve your sales promotion team, your PR and advertising office and make your Brand awareness grow.


Feel free to contact us via the links below :)







CREATIVE MEDIA SHOWREEL



TOP MEDIA PROJECTS FROM 2012 TO 2022





bio.



CV





AYAL ASRAF
Age & Date of birth : 38 - 14/10/1984
Residence : Hararit / Misgav – Galilee (North Israel) + Moshav Dor (Carmel Beach) Cellular Phone : +972(0)50-5252312 Email : Eyalas.Studio@Gmail.com

GENERAL
Autodidact and perfectionist in creation and presentation
Experienced in managing a team and projects with an emphasis on production and creative
High level of service awareness alongside sales orientation
Ability to analyze and lead processes, proactive and charismatic
High expressiveness and negotiation skills, extensive experience working with clients, contracts and excellent human relations
Looking for a challenging management position with a creative and innovative nature

WORKING ENVIRONMENT AND SOFTWARE
Mac, Windows, Photoshop, Lightroom, Premiere Pro, After Effects, Logic, Cubase, Final Cut Design & build HTML websites on Wordpress, Excel, Word, PowerPoint, Keynote & Numbers.

WORK EXPERIENCE
Digital Valley LTD - Qiryat Shemona
07/2021 – 08/2022

Partner / Art Director / Media Studio Manager

  • Studio management & team of designers and editors
  • Creative and concept creation
  • Production and project management
  • Budget and customer management
  • Director and script writer
  • Website design and construction
  • Videography and video editing
  • Photography and image processing


Adver – Creative Media - TLV
02/2017 – 07/2021
Owner of a Media production and management company - Art Director
  • Brand management
  • Creative, Branding and concept creation
  • Production and project management
  • Budget and customer management
  • Working with public relations and advertising agencies
  • Website design and construction
  • Director and script writer
  • Videography and video editing
  • Photography and image processing

Eyal Asraf Studio - TLV

10/2012 – 02/2017

Freelance - Photographer / Videographer / Art director in the field of Fashion

  • Brand management
  • Creative, Branding and concept creation
  • Production and project management
  • Budget and customer management
  • Working with public relations and advertising agencies
  • Styling
  • Director and script writer
  • Videography and video editing
  • Photography and image processing


iStudio – Create Media in a Pure Environment - TLV

01/2007 – 10/2012

Owner of a Recording & Post-Production studio – Music producer / Art Director


  • Plan & Produce projects in cross media platform (TV, Radio, Digital, Print)
  • Brand management
  • Creative, Branding and concept creation
  • Production and project management
  • Budget and customer managemen
  • Working with public relations and advertising agencies
  • Graphic design + Print
  • Website design and construction
  • Music production and arrangements
  • Recordings, mixing and mastering


TheBox LTD – Content and new media company - Ramat Gan

03/2004 – 01/2007

Sound Studio Manager

  • Studio management
  • Consulting and project planning
  • Music production and arrangements
  • Recordings, mixing and mastering


EDUCATION

2003 - 2004 : Preparatory course in architecture and interior design at Studio 6B

2014 : Internship in fashion photography with the photographer Ron Kedmi


MILITARY SERVICE

I was discharged from the IDF for medical reasons (I had a serious accident with a motorcycle at the beginning of the service)


LANGUAGES

Hebrew - Native language / English - Very good



Fill free to contact me at any given moment for any question

You can get an impression of my works (video + stills) on my website at www.eyalasraf.com


Best Regards,

Ayal Asraf




ALL RIGHTS RESERVED TO AYAL ASRAF.2022